Product marketing manager google reddit. It does not get you one step closer to a PM job.
Product marketing manager google reddit. Hello! I'm currently a Product Manager at Google.
Product marketing manager google reddit Got a decent job offer as a data scientist from a mid sized company. I see that the applications have closed now, but was wondering if anyone has gotten any updates (phone screening, in Every year, Google hires a 40–50 person cohort of new-grad product managers in the Associate Product Manager (APM) program. Engineers make more than PM, but since PMs work closely with engineers they get paid a lot too (usually similar base, bonus, 1/2 equity). Don’t just look at the big companies, there are a lot of startups that could use a scrappy associate product manager. Company Question Creating this post for questions and updates for the associate product marketing manager program. View Emily G. And that most of the PM roles I have defined should be done by a Product marketing manager, Project Manager, Group product manager, or someone else. CSCareerQuestions protests in solidarity with the developers who made third party reddit apps. This is also comparable to my reports, no difference between men and women. The first subthread is a bulletpoint list featuring 9 lessons learned after 10 years as a product manager. Welcome to the Product Marketing community. NYC-based. I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. According to one of my Product Manager colleagues - who identifies himself as 'pure' product management - he identifies all activities *outside* of 'requirement gathering, product spec, and engineering interactions' as diluting his product management chops. Facebook used to have M for manager, E for engineer, IC for just about everyone. I have 4 years of general marketing experience and a Bachelor’s in Professional Writing and Strategic Communications. Some could be disguised as general marketing managers focused on a single product because the company portfolio is so large. The median total compensation package for a Associate Product Manager 1 at Google is $178,488. 18 month rotational program and then you can get a permanent APM/ PM role. 14 years experience in my industry, 6 in tech - 3+ Marketing Strategy, and 1 specifically product marketing, MBA (completed part-time) from a top program. If it’s to have structured learning environment and to work with a close cohort of product folks, then sure it’s worth it. Some people… Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. I started that way and ended up at FAANG in just a couple years, same for a friend of mine. The money was less than half of my base salary in pharma and frankly I didn’t think I would be the best person for the role after discussing the position with the manager. apps opened - 12/18 Hello! I'm currently a Product Manager at Google. Thank you so much. Maybe they could be relevant to companies that use tools like Tableau or Einstein Analytics by Salesforce I had a really difficult time finding clear, honest reviews about any of the PM courses so after some research and sales rep meetings, I decided to go for the Product Manager Certification with Product School at +4,000 for an 8 week course. ) where the product manager would own pages or features within their sales flow. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product Welcome to the Product Marketing community. I am in the process of looking for Sr. Today was my first day in my new role as a Product Marketing Manager at an established tech startup. But is the APMM role also as prestigious? How would it compare to Google SDE in prestige and career trajectory? Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. For those interested Google’s BOLD internship program and full time APMM (Associate Product Marketing Management Program) is now open. Project Managers tell Product how the work is coming along, and then maybe Product will feed that info up to management in status updates. One of the things that appealing is the opportunity to earn based on how well I produce. It’s super tedious, requires hundreds of tests, and takes weeks to finish for one small product feature. Some managers think they want a product manager but really need a product marketing manager or even just a project manager. Originally created by Marissa Mayer, many think of the program as a “graduate school” or “apprenticeship” for product management. Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: Texas Scale up (hyper growth, Series A) 16 years, 4 as an IC, 4 as a Senior Director/Director, the rest at VP+ Chief Product Officer MBA, BS In Biochemistry As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. Equal Opportunity. Product tells Designers what the thing is supposed to do. Jun 2, 2021 路 Associate product marketing manager program . Interested in the APM program? You can apply via careers. Google is proud to be an equal opportunity and affirmative action employer. The people really are amazing. Today’s post is all about Steven Claunch, Associate Product Marketing Manager. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. Usually a shared resource model within the corporate marketing For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Nov 27, 2019 路 Welcome to the latest installment of our blog series “My Path to Google. Need a job change. For this reason, Google has created the Associate Product Marketing Manager (APMM) program. I'm looking to improve my processes and be able to scale up. Can’t take a full funnel/full channel approach to marketing without expertise throughout the team. For example, (technical) program/project/product are actually very different jobs! Shape Google's story as an Associate Product Marketing Manager. Of course. I've been lurking this subreddit for a few years now. You can filter by skills, teams, your experience, content type, or how much time you have to go through the resources. The course material, instructor background, ratings, and reviews should all be considered while deciding whether or not to enroll in Dekker's Product Marketing MBA course on Udemy. I am aware that the Google APM role is super prestigious. I just left my previous role as a digital product manager. I understand product manager as someone who is market, customer and business focused. At the time, Google felt like a dream come true and in many ways I recognise… Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. Mar 6, 2025 路 Google's Associate Product Marketing Manager (APMM) program is a renowned early-career opportunity that kickstarts your journey in the world of digital marketing. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). You might consider exponent interview prep to prepare you specifically for the interviews if you were to spend money on something. ” These are real stories from Googlers, interns, and alumni highlighting how they got to Google, what their roles are like, and even some tips on how to prepare for interviews. It was about $750 at the time. Is this product management, digital marketing, or both? So sales, marketing, product, and engineering working VERY close together in very short iteration loops to gain market insight, adjust the product, test the change in the market, and repeat the loop. The program doesn’t Here's a (inaccurate) analogy that nonetheless illustrate what it is. Started in 2003, this program aims to shape future business leaders within Google's marketing organization. At my last company a PMM was essentially a marketing manager for a specific target audience/industry for the product (it was a tech company target multiple industries) they came up with the strategy for the year, managed the budget, briefed everything in to the different channel owners, basically oversaw and decided on Prepare for the Google Product Marketing Manager interview with an inside look at the interview process and sample questions. It does not get you one step closer to a PM job. So, how do I break into Product Marketing with my current background/experience and knowledge? In a previous SEO role for a low-touch SaaS, I transitioned into product marketing just when the company started reaching ~$5m ARR - but we all had no idea what product marketing actually was. Rewarding. If the most senior product people were let go, the company would quickly struggle to get anything done. In my product roles I’ve often been brought into the sales process as a product expert and did well in those scenarios. More about us. the obvious one is going from product manager to product leader (Group PM, Director, VP etc) like others said switching to the b2b relationships side (sales, pre-sales, customer success) or the marketing side (product marketing, growth) could also be a good bet Are E-commerce managers, product managers because they own a customer experience? I’m asking because I’ve seen product managers postings for companies (not tech companies, think retailers, telecom, etc. Most companies have PMM roles as the most "entry level" product marketing role which requires 3-5 years experience. A lot of the other courses like product school are more fancy marketing. I joined Google as a PMM just under a year ago. Free interview details posted anonymously by Google interview candidates. A marketing manager may mean you're the one person doing everything for a small company. The product case category consists of the following types of questions: Guesstimate Product improvement Product design Metrics Execution How to use the four-week schedule. Yes, networking and things matter but at the end of the day the right leadership should want to promote and grow people to take leadership roles internally who know the business, have demonstrated good soft skills and team leadership vs hire externally. In larger cities or more competitive industries, salaries may be higher. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. As an ex-APMM at Google, here is some information and tips about the program. I learned PM is effectively up or out--sure you were unlikely to get fired, but for ambitious people, getting stuck working on a zombied product with no chance for growth was worse. I am an IT graduate who started small with this company. It was designed to help build future business leaders in the Marketing organization at Google. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. Lots of good advice here. In case anyone knows the answer to it. A couple that come to mind: What is the vision/value proposition of our product? What value is this work item providing to our customers/integration partners? I work with Pmms now and these are the changes in the role which i observed: 1-priority is supporting the top of the sales funnel targeting the economic buyer, 2-emphasis on content that optimizes search and social media vs technical accuracy. FWIW it’s highly dependent on the company you’re at and whether they foster your growth. Assuming non technical background (non former developer), I’d go into either Marketing, CSM, Product Marketing, ProductOps, or Program Management. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. $180k + 20% bonus, $25k annual RSU on 3 year vest cycle. Who defines the why and what of the product. Age:25 In terms of day to day, you have relatively broad ownership over a part of a product, defining features, roadmap, tracking metrics etc You would work closely with engineering and design and occasionally with other functions (sales, marketing) and usually report up to leadership roles. I personally feel PMM is a much more interesting and challenging role. Hi , I was offered Technical product manager (TPM) role at a company. For many freshers, getting a job at Google is a dream. I wish I had not. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. Every year, hundreds of APMMs are hired at Google. co Though, I messaged a PMM(@Google) on LinkedIn, and he said that there's no harm to apply. Learn how to get a Product Marketing Manager job at Google with essential tips from past interviewers and hiring managers. 1. I’ve researched the role, and know the company’s expectations for it. Read on! Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. In order to stand out to companies, concentrate on gaining useful skills, knowledge, and competence in product marketing. Marketing manager is very broad term. I got an offer for the APMM program without any referrals or speaking to anyone in the current role. 5 years total experience I applied to an associate product manager role in aerospace and defense as a career pivot, more stability, new and marketable skill and a clear career path. Related information. If you're part of a huge team, maybe you're not as valuable as PMs working at smaller businesses. They do this literally every year. I'm curious to see how well other product managers are doing out there, so feel free to comment with the form below: Salary… I have experience with B2B marketing, copywriting, basic GTM strategies and implementation, email marketing, content creation, and marketing strategy. My company is being acquired and my role in the new company will be Associate Product Marketing Manager. Our community provides a platform for helpful and honest discussions aimed at helping you increase your online sales. My current salary is 65,000, and I work in the tech industry. View more Product Manager salary ranges with breakdowns by base, stock, and bonus amounts. Similarly, a product marketer is the CMO of the product - best practice is that all PMM activities informs how demand gen, content, enablement, PR markets/GTM strategy of the product. Resource Library. expand_more. Google APMM 2024 . Remember you are there to ensure they deliver a valuable product. Want to find your role? Head to g. It’s a change from product management comp structure but I find it motivating. ). But I still don't think you'd actually code. If you interview, would say to ask a lot of questions to understand the role, work expected, team(is it new or established), engineering team supporting you, designer, previous person in role, stakeholders, plus the product. Now for me it is: Amsterdam, the Netherlands High CoL Private pre-IPO scale up in software Group Product Manager 4 years as a PM, 4. 14 votes, 26 comments. Google Web Search is amazing but Youtube's search function is poor and Google Play's search function is abysmal. Also depends on your industry and tools you use for SQL to be relevant. The technical aspect is handled by the tech team. Join a medium to large sized product company, and then internally move to a PM role. Product Manager positions. With nonprofits I had interviews with these jobs: Communications & Outreach Coordinator, Communications Coordinator, Marketing Coordinator, Content & Marketing Specialist, Marketing Communications Manager, Digital Communications Specialist, Development and Communications Manager (hired), Content Marketing Manager, and Marketing Assistant Two weeks ago, I signed an offer for my very first Product Manager role at a unicorn startup! 馃 Here are some tips that helped my resume stand out: Keep the Design Simple. You’re invited to check out the variety of learning resources in the guide. While there's a lot of good resources for software engineers, the same can't be said for product management. Was placed here through placement cell. In tech companies, a Product Manager is colloquially thought of as the CEO of the product. What this means to say is basically THE CLOSER YOU ARE TO SOFTWARE ENGINEERING THE MORE YOU GET PAID. ) The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. Meta doesn’t have a formal MBA pipeline. I'm really looking for an entry level position or internship that would value my marketing skills but allow me to gain experience in product marketing. How to do this: Engage in insightful discussions on topics such as selling tips, marketing strategies, SEO optimization, product selection, checkout processes, conversions, and more. Look the other way whenever a course advertises “taught by a google product manager “. Product tells Marketing what the thing is. They’re essentially worthless in the eyes of hiring managers. I know on paper what a PMM does, and some high level good practices. Designers figure out how the customer will use it. I wanted to know the difference between this role and product manager role. If this is true, there is no need for a Product Owner or Business Analyst on a development team because the Product Owner, BA and Product manager roles have an 80% overlap. I feel like the bay area tends to like to hire younger. As a product manager I had a similar wage but I did soon after made the jump to senior PM. Or a product marketing manager. Every company uses the definition of Product Marketing Managers differently. Program Overview Welcome to the Product Marketing community. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Received a Marketing Product Manager role this week here are some of the details on the job requisition. In the schedule, the white boxes refer to steps required to prepare for behavioural questions, and the blue boxes refer to preparation for product questions. 3-The technical enablement and collateral for supporting mid to late stage of the sales funnel are now I took a product management course through the Stanford Extension and found it valuable. Make sure you review the job description well. I have interest in Technology and have completed few product management course with a successful capstone project. From my limited experience of only 1 year on a product marketing team, most PMMs here moved into the role from somewhere else either another team in marketing such as digital marketing or Sales/CS. I'm lacking in the research and pricing areas. PMs have to run product testing at my company, which requires running test scenarios until they can confirm there are no issues. Canada Uber HCol area, product manager at public company, 7+ years in product, MBA, 95k + 15k bonus + 15k equity. You’ll learn a lot there, just different stuff than the big companies. I work to get them down to two-week cycles with the goal being “find a market fit, or pivot, fast and often. We would like to show you a description here but the site won’t allow us. This is 4. Hopefully a guy with a solid track record in finance, strategy, & product marketing with a Comp Sci & Eng undergrad degree will be able to make the transition @ age 35. Product Marketing @ Google · 馃搷product marketing for Google Maps · Experience: Google · Education: UC Santa Barbara · Location: New York · 500+ connections on LinkedIn. Product Marketing is probably the last “speciality” to be added to a team, because up until the function is added, every channel owner is doing a little bit of product marketing work, but it usually ends up a bit inconsistent, disorganized, and disconnected from product Can someone enlighten me with the common eligibility criteria for getting shortlisted for Google APM interviewed? I'm an MBA grad with 1 year of experience in Business development and strategy. Marketing is usually first to go, then AMs and Sales, not Product. Oct 28, 2024 路 24 Google Associate Product Marketing Manager interview questions and 24 interview reviews. In no way, shape, or form is it worth the cost. On the day Google Drive officially launched, the Google Play team put Dropbox on the store's front page. I know I'm severely underpaid. Entry level positions are really rare, probably because the work relies very heavily on understanding the wider GTM process which includes many Hi everyone! I recently applied to Google's APMM program- Playa Vista on May 30th and the application said it was going to be reviewed on a rolling basis for the September Class. ’s I’m moving into this position from a general marketing role. It often seems like the different groups at Google aren't coordinating with each other at all. My advice, figure out what you want to do within marketing. It seems like a lot of people go for product management jobs and overlook product marketing manager positions. ” 21 votes, 10 comments. You'll see that resume looks quite simple with its one-page, one-column layout. 59 votes, 43 comments. It stands out from the average Reddit subthread because it’s long, well structured (the Either way a demand gen lead is a performance marketing role and they will leverage and scale relevant channels most commonly SEM, Social Ads, Influencer, Affiliate, Content marketing to drive sales or leads as opposed to using those channels for brand building or product marketing. 95 votes, 266 comments. So you really need to understand the product and backlog work items. Find out more about Product Marketing Manager Depends on the organization. Watch this video for an introduction to Google's Associate Product Manager (APM) program and hear answers to a live Q&A. Within a mid-large sized org, joining teams that work intimately with product management make the transition to a product role relatively easier. Ask lots of questions. All possible information is available online if you can dig deep enough! Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. Learn about Google's APM interview process, the format of the APM interviews, example questions, and how to prepare. TPM can also be technical program manager, which is NOT a product role and has technical requirements varying by company (from little technical expertise required to Google's you-must-pass-coding-interviews approach). This is really phenomenal of you to do. If you have the personality and skills, go into sales. They also own creating and presenting PRDs, checkpoints for each stage of a product feature’s development, etc. And Google taught me PM had become the new consulting/ibanking. Product marketing is a niche area of marketing, it is not common to get into product marketing at an entry level, straight out of college. Do you know if this change is only for incoming new employees, or is there some wider company initiative where existing employees who've held the "Program Manager" title but doing product management responsibilities are now also being transitioned/retitled to "Product Manager"? Yes the role being different from company to company is a huge one for me. Then I read everything at Intercom and Drift within 1 month until I built a framework for what effective product marketing actually looks like. Apart from Google, I'm not able to find other good companies offering entry level Product Marketing roles such as APMM, Product Marketing Associate/Specialist. Thank you for the clarification! So the naming split is a recent trend, gotcha. I am the only product manager in my company. 4% better than the company average rating for salary and benefits. Oct 4, 2024 路 Google's APM interviews are not easy, but by preparing strategically, you can optimize your chances of landing a place in the 2025 program. google. Some of the teams that fit this criterion are product analytics, growth, and project management. . If it’s to learn more about product management in general, you can find cheaper learning resources online. Be sure Does Google pay Product Marketing Manager employees well? Product Marketing Manager professionals rate their compensation and benefits at Google with 4. 6 out of 5 stars based on 268 anonymously submitted employee reviews. true. These use people and organizational skills, strategic thinking, and somewhat comparable pay. Looking for feedback on the Product Marketing Alliance Certification: Core and if this is a great way to transition to Product Marketing Manager… Apple definitely recruits into WWPM (combined product marketing and product management for flagship products - hardware, built-in / apple exclusive apps, OS and wireless tech) and IS&S / AI/ML (product management for internet services). Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. I've also previously been a PM at Microsoft. Do you want to become a Googler? Do you want to become a Product Marketing Manager? Guess what?! I interviewed Eric Zhang who works as a Product Marketing Ma What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. Jan 15, 2024 路 So here are two separate Reddit product management subthreads written by veterans (a decade of experience each in product) worth taking a look at. Marketing figures out how to position and sell the thing. reddit's new API changes kill third party apps that offer accessibility features, mod tools, and other features not found in the first party app. But that’s not a bad thing! Feb 1, 2023 路 The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. So here's my journey: Operations Analyst -> Senior Operations Analyst -> Operations Consultant -> Senior Operations Consultant -> Tech Lead ->Tech Product Manager. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) As I said, I started as Operations Analyst. I took a cert course before breaking into product. tqge isrop vxm nappik iyfdtfc ilgs dchlft ycqmz azwgkv bjn krywdx xhu ehbqi ajan kbjhxxf