Facebook ads case study pdf. We've analyzed 13 case studies to see what works best.

Facebook ads case study pdf . While this strategy was successful, the ASOS team wanted to take a test-and-learn approach to see if adding awareness as an ad objective might attract new customers and help increase both paid and organic search traffic ahead of the peak winter shopping season. FACEBOOK ADS - CASE STUDIES - Originally we made these PDF case studies that we would show to potential clients. We planned and executed the project in 4 stages to achieve the goal through our Facebook ad campaigns. 91 billion users worldwide, as of October 2021 by following its commitment to “Give people the power to build community and bring the world closer together”. Read case studies about Facebook Ads that click to WhatsApp. Facebook lead ads case studies and lead generation success stories Get the latest updates from Meta for business. After comparing the new campaign ads to the usual video ads, the BYJU’S team discovered that its testimonial-style lead ads delivered better results, including: 7. Case Study Hourglass Cosmetics: Boosting omnichannel The global airline ran a campaign targeted to younger travelers that featured ads that click to Instagram Direct, resulting in a 9. May 6, 2024 · In the meantime, read more of our Meta case studies below: Clothing Facebook Ads Case Study: 219% Increase in Social Ad Revenue; How a Dual Paid Social & Search Strategy Earned Tactipup Record-Breaking Sales; Furniture Facebook Ads Case Study: ROAS 0 to 29. 8-point lift in ad recall. The brand lift study gave us the confidence that we can incorporate top-of-funnel activity alongside our usual conversion campaigns to increase awareness and intent at key seasonal moments as well as selecting the right solutions for different ages. Case study Zaful simplifies Facebook ad This is a case study episode of how a local business used Facebook ads to generate many leads and sales…. Petco developed an ad campaign centered around a first-to-market live social commerce event, a fashion show featuring seven adoptable dogs. Oct 28, 2015 · Social media like Facebook and Instagram place the focus on the individual politician rather than the political party, thereby expanding the political arena for increased personalised campaigning. E. 7X by increasing its focus on Facebook lead ads as part of its digital marketing strategy. The ads featured highlights from the show that emphasized Tiki’s sponsorship and included a “Shop Now” button that linked to the campaign microsite. 7-point lift in incremental ad recall. Raquel Pita Guerreiro Marcelino Duarte Dissertation written under the supervision of Daniela Langaro Dissertation submitted in partial fulfilment of requirements for the MSc in Management with Specialization in Strategic Marketing, at the Universidade Católica Portuguesa, January 2020. Cell 2: contained a video ad featuring men from diverse backgrounds plus women; Cell 3: contained the video ads from the first and second cells; The team ran the campaigns across Reels, Stories and feed placements on Facebook, and all of the ads were delivered to a broad audience of people in Australia interested in the outdoors and sports. In this instance, On used bid multipliers to set a higher auction bid to increase ad delivery to audiences aged 18–34, without excluding audience segments aged 35 and over. The performance sportswear brand tested athlete marketing content in Facebook and Instagram ads, and saw a 14% lower cost per purchase when the ads were sent from the athlete’s handle compared to the brand’s handle. Their engaged Facebook community led The dental alignment company partnered with online personalities on a campaign of Reels ads on Facebook and Instagram to encourage more at-home appointments, and saw a 36% lower cost per lead when the Reels ads were added to its mix of video placements. For example, an advertiser can create a single ad set, then use bid multipliers to bid differently for various audience segments. 5-point lift in standard brand awareness compared to using its usual ad placements alone, or its usual placements plus usual ad creative in Reels. To test the performance of Omnichannel Ads, Five Below designed and ran a multi-cell Meta conversion lift study composed of: Cell 1: a test campaign with Omnichannel Ads optimized for in-store and website purchases; Cell 2: a control campaign with the retailer’s usual ads optimized for website purchases only Forever 21 determined the results of its May 6‒25, 2024, ad campaign using a Meta conversion lift study, which revealed that combining two AI partners and layering their technologies on top of each other resulted in strong bottom-line results: Apr 8, 2011 · Purpose: Facebook has far more than 2. Tiki also ran a post-launch campaign of 10-second video ads and 16-second in-stream video ads in Feed and Stories on Facebook and Instagram. STAGE 1 STAGE 2 Peoplewhoviewedour ads and visited our websitebutdidnot purchase were retargetedwithanew ACEOOK ADS CASE STUDY OUR SOLUTION Since his firm was new to online marketing, was return on investment (ROI) driven, and did not offer life insurance quotes online, we initially chose to steer clear of Google Ads and instead focus our efforts on Facebook Ads. Lulus boosts online clothing sales using optimized Facebook ad strategies. Read case studies about Facebook Augmented Reality Ads. using a VERY small budget! Find out exactly how they achieved this as we go through the process step-by-step. The team showed all ads to US adults aged 21 and over, and delivered the ads across six placements on Facebook and Instagram. 1-point lift in brand favorability This hotel marketing and sales automation agency increase qualified leads by 3. MANGO determined the results of its March 15–April 4, 2023 ad campaign using an A/B test in Ads Manager, which revealed: 53% increase in return on ad spend for Advantage+ shopping campaigns, compared to usual campaigns; 42% decrease in cost per sale for Advantage+ shopping campaigns, compared to usual campaigns have tested multiple ad formats like single image banner ads, slideshows, and carousel ads for the best-selling product provided by clients. Discover case studies on how real estate businesses used Facebook advertising to grow their business. RAK Ceramics added Advantage+ shopping campaigns to its Facebook ads from March 23–April 15, 2023, it tested the new approach with an A/B test that revealed: 71% increase in sales with Advantage+ shopping campaigns, compared to usual campaign setup See how businesses succeed in growing by using Facebook Slideshow. Ads Manager. Here’s how we leveraged Facebook retargeting ads to grow Criquet Shirts: 1. To build buzz ahead of the launch, the team ran a campaign of video ads that click to Messenger featuring the X80. 1) SkeletonHD. - The campaign involved premium video ads on Facebook targeting specific interests to drive people to engaging video content about new product launches. marketing strategies into its existing advertising platform—the newest being Facebook Dynamic Ads. 5 in 3 Months; How We Used Facebook Ads to Help Vitrazza Reach $1 Million/Month in Sales Aug 5, 2019 · A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. case study The renowned maker of luxury sunglasses reached 36% more people with its Facebook and Instagram ads when it adopted the Meta Conversions API. Apr 25, 2022 · Purpose: Facebook has far more than 2. Read To launch a new fried chicken product, the quick service restaurant used Meta Moment Maker—an ad buying strategy that enables advertisers to reach large audiences and make a big impact with the core audience in a short three-day campaign—and found that it lifted purchase intent by 6 points. The Italian football boots and apparel retailer increased purchases by 42% after testing the effect of separating its image ads and Advantage+ catalog ads into two Advantage+ shopping campaigns on Facebook and Instagram. My Way had successfully run Meta Advantage+ catalog ad campaigns in the past. The digital media and publishing company ran branded content ads for direct response on Facebook and Instagram, resulting in a 26% average lift in conversions as measured by Meta's conversion lift, as well as an increase in brand awareness metrics. The campaign included targeted Facebook ads and sponsored stories to promote a daily travel giveaway. They ran targeted Facebook ads and actively posted new products and offers. See how businesses succeed in growing by using International Targeting on Facebook. Dec 18, 2023 · In this in-depth Facebook ads eCommerce case study, we show you exactly how we drove £1. All other campaign elements (such as ad formats and placements) were the same across both cells. SIMon mobile was looking for a way to improve its usual manual ad campaign setup on Facebook and Instagram that used multiple ad sets and targeting strategies. The Australia-based comfort wear brand worked with recognizable creators to test the incremental impact of cross-border partnership ads and saw 1. When this home cleaning products brand ran a Meta Advantage+ shopping campaign, it saw an 89% lower cost per content view compared to the usual manual traffic campaign optimized for landing page views alone. Read Facebook marketing success stories from the Ecommerce industry. Discover case studies of brands who used Facebook advertising and other Meta tools to grow their business. 2024 Facebook Ads Study 1 The 2024 Facebook Study provides the answers to the most commonly asked questions brands and social media managers ask regarding advertising on Meta. The global media company ran meta-analyses of several multi-vertical branded content campaigns featuring Meta partnership ads, which was measured by several Meta brand lift studies, and saw a 7. txt) or read online for free. Running a successful Facebook ad campaign is about converting your audience through your funnel. Instagram Ads. 9-point higher lift in standard ad recall, compared to usual video ads; 4. Sephora launched a Facebook page in 2008 to increase brand awareness and engagement. O. The test ran for two weeks with equal ad spend in each cell. pdf), Text File (. Both campaigns used the same ads featuring the department store’s mega-sale day promotions. Skin conditions such as eczema and dark spots can be seasonal and become a problem months after people have seen our ads. To learn more about the performance of Omnichannel Ads, the team conducted a multi-cell Meta conversion lift study that compared running a campaign of Omnichannel Ads in one cell to the retailer’s usual ads optimized for purchases in the second cell. People who are Facebook users were surveyed for the research. Learn. com – A Cox Automotive Brand 2 Dealer. Social Ad Engagement Success stories like these inspire and motivate us. To boost ad recall, awareness and purchase intent, the cosmetics company ran new video ads featuring beauty creators in Facebook and Instagram Reels in addition to its usual product-focused assets and saw a 7-point lift in top-of-mind awareness. com Facebook Ad Case Study - Free download as PDF File (. BookIt. 16 million people liked the page by 2011 and sales increased both online and in stores. The ad’s call to action urged people to Explore more on Royaura’s website. After clicking on the ad’s Send Message button, people entered an automated Messenger chat where they could register for the online launch event. Case Study: Facebook In Face of Crisis. These were all automatically generated from Watchfinder & Co. See how businesses succeed in growing by using Facebook Messenger Ads. To increase the likelihood of people seeing the ads and ensure that the ads ran across Facebook and Instagram in Feed, Stories and Reels, the Moni HK Jewellery team used Advantage+ placements. “Facing a competitive market, we prioritized authentic product usage visuals and addressing customer pain points without pressure. But for this ad campaign, the company took a test-and-learn approach to see if it could maximize the effect of its investment in this placement. The videos varied between 20–30 seconds in length, described the product ingredients and featured call-to-action statements that encouraged people to purchase Plix products. By leveraging partnership ads and scaling creators from a few to more than 10, we’ve seen improved metrics, expanded our customer base and turned Meta into more than an ad channel for us—it’s now a community where engagement naturally drives product To boost awareness of a film release, the specialty film studio ran video partnership ads in Facebook and Instagram Reels featuring diverse creators, the filmmaker and the star—as part of Meta’s SEEN 2. To test whether Meta Moment Maker could successfully increase purchase intent while ensuring optimal ad spend, the Coach team ran a multi-cell Meta brand lift study that compared: Cell 1: Coach’s usual ad campaigns optimized for brand awareness, reach, view content and video views (March 1–14, 2024) The backpack brand saw a 14% increase in purchases when running Meta’s automated Advantage+ shopping campaigns with a higher number of diversified ad creative, compared to using fewer ads. These ads included a Book now button linking to Emaar’s website. Phase 2: Once tickets sold out, Emaar ran a campaign to raise global awareness that the event would be streamed live on Facebook and Instagram, allowing people worldwide to watch. The ads were optimized for reach and Thruplay, via the video views objective, so the ads would reach people more likely to watch for at least 15 seconds. Read case studies about Facebook Groups. This online retailer used the purchase optimization strategy for its caads that click to WhatsApp on Facebook and Instagram, and saw 3. American Express launched the Small Business Saturday campaign to encourage consumers to shop at small businesses on the Saturday after Thanksgiving. See how other businesses are using Facebook Ads Manager to grow their business on Facebook, Instagram, and Messenger. The following case study shares how Facebook Dynamic Ads addressed each of DARSCARS’ goals and proved incredibly successful as an accompanying adver-tising strategy. 9. 2-point lift in ad recall. Zaful simplifies Facebook ad campaign structures for sustainable sales. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy. Learn from these inspirational local, regional and global advertising case studies and success stories. This gives you a real-life glimpse at what led a marketing team to reach success on Facebook. Aerie used Meta Moment Maker’s reach and frequency buying strategy to quickly reach its core audience demographic of US women aged 18–35 where they were already consuming and engaging with video content—including in Feed, Stories Case Studies See how brands and retailers are converting more customers with Facebook Collaborative Ads. The Swiss sportswear brand ran an A/B test and saw a 41% increase in return on ad spend when using Meta Advantage+ catalog ads along with the product level video feature, compared to using its usual ads without the feature. Read case studies about Facebook Lead Ads. Read case studies about International Targeting on Facebook. We refer to it as C. So when Top Business Class’s agency, JumpFly, heard about the launch of Meta’s call extension ads, it urged the travel company to give it a try. Read. The study will also evaluate and compare major social media platforms. 9X more purchases compared to the usual ads optimized for conversations. Marketing Case Studies and Success Stories Get winning advertising solutions from businesses like yours. 6-point lift in campaign awareness The sports eyewear brand ran its usual direct response ad campaigns on Facebook and Instagram that used the sales objective alongside a new brand campaign with the awareness objective, and saw a 64% lower cost per incremental purchase with both, compared to the usual campaigns alone. 2-point lift in ad recall 6. Unieuro’s agency, Zenith Media, planned and carried out the campaign strategy. Get started - Adidas launched a global campaign on Facebook to promote its Originals brand and increase engagement on its Facebook page among 14-25 year olds. Before the launch event, the vivo India team sent customers who had signed up for See how businesses succeed in growing by using Facebook Augmented Reality Ads. Marketing case studies and success stories Get winning advertising solutions from businesses like yours. In previous digital ad campaigns, BOTOX Cosmetic had successfully run its usual video ad creative in Reels. This machine learning-powered solution allows Meta to automatically deliver ads across all placements, based on which were most likely to drive the best Plix’s series of video ads ran in Feed and Reels placements across Facebook and Instagram, and showed how the creators transformed their skin using the brand’s products. This Domino's case study with pdf will show how the company uses target ad marketing on Facebook and Instagram, where the advertising is only seen to a specific audience, resulting in increased traffic to their website or app. The campaign was broadly targeted to reach and engage males aged 45–65 in the US, Canada and Australia. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. To boost consideration and fashion perception in the US, the global fashion brand featured diverse creators in Meta Advantage+ shopping campaigns, partnership ads and product level videos, which lowered the cost per lift for brand consideration by 94% compared to its usual campaigns. Get inspired by Facebook marketing tools to help your company grow. Get started Advertise. As a result, over 1. • Which campaign types do advertisers invest in most? • Which campaigns see a higher CPC? • What is the average CPC per campaign type? We analyzed 26,223 accounts and This client came on for Facebook Ads in May, 2021 looking to increase awareness, website clicks, and enrollment in their school and various programs such as their summer program and distance learning option. We've analyzed 13 case studies to see what works best. The company also hoped to boost sales metrics and campaign efficiency as well, so it was excited to test Meta’s automated Advantage+ shopping campaigns. Read marketing case studies and success stories relevant to your business. CASE STUDY. 1X incremental return on ad spend when using Advantage+ shopping campaigns with Shops ads alongside Meta’s generative AI text variation feature The sweetgreen team determined the results of its November 1–28, 2022 campaign using reporting data in Meta Ads Manager and a Meta conversion lift study, which revealed: 14% lower cost per purchase with Reels-optimized campaign, compared to usual campaign (Meta Ads Manager) For example, an advertiser can create a single ad set, then use bid multipliers to bid differently for various audience segments. 6m in revenue for this fast growth eCommerce store. Facebook is conveniently agile in that it can leverage ads effectively for service-based companies while also serving as a productive e-commerce sales driver, making ads on the social media platform fit like a glove with Shopify sellers. See how other businesses are using Facebook Ads Manager to grow their business on Facebook, Instagram and Messenger. Discover how Marks & Spencer successfully grew their business using Facebook ads. Phase 3: Ran ads with countdown stickers to build anticipation as the live event approached. Facebook retargeting is the easiest audience to set up, requires the least amount of creative work, and returns you the highest ROI of all ad types. To launch a new fried chicken product, the quick service restaurant used Meta Moment Maker—an ad buying strategy that enables advertisers to reach large audiences and make a big impact with the core audience in a short three-day campaign—and found that it lifted purchase intent by 6 points. Facebook states that the purpose of the ad library is to provide “advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, Cell 2: contained a video ad featuring men from diverse backgrounds plus women; Cell 3: contained the video ads from the first and second cells; The team ran the campaigns across Reels, Stories and feed placements on Facebook, and all of the ads were delivered to a broad audience of people in Australia interested in the outdoors and sports. To show its support for young professionals, the quick service restaurant chain launched their Youth Employment initiative and developed a reality show-inspired promotional campaign on Facebook based on audience insights, achieving brand favorability and donating proceeds to NGOs (non-governmental organizations). ©Dealer. This research is to evaluate the efficiency of Facebook advertising among social media users. com and DARCARS Automotive Group American Express Facebook Ad Case Study - Free download as PDF File (. See how businesses succeed in growing by using Facebook Lead Ads. 4X more wearable blankets sold through partnership ads than its usual campaign. Facebook’s Political Ad Policy restricts the ability to run electoral and issue ads to authorized advertisers only. Discover case studies on how ecommerce businesses used Facebook advertising to grow their business. Nov 28, 2022 · Domino’s digital marketing strategies include promoting its offers to the audience with Google search ads. May 15, 2023 · 7 Examples of a Shopify Facebook Ads Case Study. To begin, Petco clearly defined its audience, which set the stage for selecting the right talent, concept and featured products that would resonate best with viewers. The European refurbished technology marketplace increased app installs by 60% on Android devices when running its usual Advantage+ app ads and catalog ads together with new ads built by creators in the language of Reels, compared to the usual ads alone. Read case studies about Facebook Slideshow Ads. 0 program to support filmmakers from historically underrepresented communities—which drove a 3. Our strategy was simple. Messenger Ads. : Create an item of value, Offer PONANT ran these video ads in a variety of Facebook and Instagram placements, including Feed, Stories and Reels. The electronics company found that using Facebook and Instagram ad creative that was tailored for the look and feel of Reels drove a 5. One of the best aspects of owning an online store is that sellers can target a niche audience and still convert leads and increase sales. The Thai social commerce brand added a campaign of ads that click to Messenger optimized for purchases through messaging to its usual campaign optimized for conversations, and earned a 15% lower cost per purchase compared to the usual ads alone. BUT Today we decided to turn the PDF Target determined the results of its June 8–July 4, 2022 campaigns using a brand lift study, which revealed: 13-point lift in ad recall; 2. Video Ads. The brand discovered that the campaign with a dedicated budget for Reels ads was more effective in reaching the younger generation at a lower cost. The campaign used image ads featuring Royaura shirts, which emphasized the unique selling points of the material. Goals. The results for fresh’s November 11–December 2, 2023 Cyber Week holiday ad campaign were determined using a multi-cell Meta conversion lift study, which revealed: 5. Sephora also saw a rise in people using the like button on products, spreading awareness. 36% greater reach for Meta Pixel plus the Conversions API, compared to Meta Pixel alone When this men’s accessories company tested ad targeting strategies, it saw a 48% lower cost per conversion lift when it ran Advantage+ shopping campaigns with up to 30% of budget behind existing audiences, compared to putting 0% behind existing audiences. ’s assets by the machine learning that powers Advantage+ shopping campaigns. To attract motivated vehicle shoppers, the automotive company ran a Meta ad campaign using a digital circular that opened into an interactive Instant Experience, which resulted in 25% incremental vehicles being sold over a six-week period. But because the team takes a test-and-learn approach to its advertising strategies, it decided to try adding the leads objective to a new Advantage+ catalog campaign to see if it could help boost incremental brand and lead metrics, and improve overall campaign efficiency. ASUS used a brand lift study to compare both of its campaign strategies: the usual campaign that used Advantage+ placements alone, and the new campaign that devoted 30% of its spend to Reels placements. Read Facebook marketing success stories from the Real Estate industry. com launched a month-long Facebook campaign in May 2011 called "Trip a Day in May" to engage existing fans and acquire new ones. Nielsen is a Meta Measurement Partner that works with retailers to connect people who saw Facebook ads to the actual purchases they make in-store, and then measures the incremental in-store sales lift. 3-point higher lift in consideration, compared to usual video ads 1Life Insurance ran a combination of video lead ads, photo lead ads and carousel lead ads to showcase the Life Cover and Funeral Cover insurance plans and price points, and all ads included a Get quote call-to-action button that linked to an on-site lead form. ASOS’s usual strategy was to run Advantage+ shopping campaigns and Advantage+ catalog ads using the sales objective. Read case studies about Instagram Reels. In this case, Advantage+ shopping campaigns allowed Watchfinder & Co. Top Business Class had seen good lead generation results when running Facebook ads with the conversions objective, but less success in generating customer calls to convert bookings. Ad exposure is maximized because ads are delivered across all of Meta’s ad placements in a three-day burst. See how businesses succeed in growing by using Facebook Ads that click to WhatsApp. Provide your email address to receive the latest updates from Meta for business, including news, events and product updates. Jan 10, 2022 · The purpose of the case study is to compare the strategies used by businesses in Instagram, Facebook, and snap chat. to use a variety of ad formats, including catalog ads, video ads and photo ads—some in carousel and collection format. Unieuro delivered photo ads in both cells to adults in Italy aged 18 and over in Facebook and Instagram Feed. Website Visitors Segmented by Time Windows 2. Facebook is a fantastic marketplace where one can get nearly any information, build brand identity, and increase client base, regardless of the size of the target audience. - Over six months, the campaign increased likes on the Adidas Originals Facebook page by 6% and Hourglass Cosmetics measured the omnichannel results of this Collaborative Ads campaign—including the ‘halo’ effect of driving sales on the brand’s own website—over four weeks in early 2024 using Meta brand lift and conversion lift studies, which revealed: 3X return on ad spend from Hourglass products sold at Sephora (in-store Jan 25, 2024 · 4 Facebook Ads E-commerce Case Studies that Increased ROAS. Set Up a Facebook. R. Support Facebook Ads. rwl naob zlm pmif pmz zmebb paxncw yafntm cutjdv aocv